Tactile textures are taking over modern bathrooms and our new Cotton Towel Collections bring the trend home with softness, style and sustainable comfort. From airy Waffle weaves to plush Cotton Terry and gentle gradient Ombre, each texture adds depth and calm to your daily routine. Discover the beauty of layering, explore our newest colours and find the perfect towel for your healthy happy home.

Introducing our new plush towel collection, crafted from 100% Premium Cotton, designed with elevated textures, and made to wrap you in softness every day. With bold new patterns, a higher GSM for ultimate absorbency, and a larger hand towel size for extra styling versatility, these towels are anything but ordinary. Discover why GSM matters, how cotton compares to bamboo, and how to choose the right towel for your lifestyle.

Nothing says L O V E like luxury linen and silky sheets. To show our love to you we’ve curated The Luxe Collection, a handpicked selection of our most luxurious and decadent pieces - and they are all an extra 20% OFF when you use code LUXE20 at checkout (valid until midnight on 14th February!). Read on for our fave Luxe items…