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Buyers Guide Towels

What makes a soft luxurious towel?


GSM refers to grams per square meter, in other words, it tells you the weight of the towel. Higher GSM generally means a thicker, more absorbent luxurious towel. Pure Zone towels come in a range from 480 to 800 GSM. All towels in this GSM range are premium quality, luxurious towels. It's all about finding the right towel for you - a 480 GSM towel will be a bit lighter and quicker to dry than an ultra-thick, plush 800 GSM towel.


Towels have the option for a looped, zero-twisted or single-twisted yarn, all are different ways of weaving the yarn. Inferior cotton yarns are twisted multiple times to allow the material to be strong enough to weave, whereas for high quality fibres a low twist count can be used. This is because these fibres, as well as being naturally soft, are also naturally strong. The variation in the twist creates the unique feel for each range. Look for Pure Zone's ultra-soft bamboo towels next time you're online or in store.


Pure Zone towels come in cotton and bamboo fibres. Both are extremely soft and absorbent. Some cotton fibres are coated with a waxy substance to ease the weaving process. Washing to remove this coating before initial use will improve the absorbency and feel of the towels, this is why we recommend washing all towels before use. We recommend using just a little detergent when washing towels as too much detergent can decrease softness. Excess fabric softeners will coat the cotton fibre and reduce the absorbency of the towel. Tumble drying can also help to keep towels soft.

What are my fabric options?


Bamboo is one of the most sustainable fibres available with natural hypoallergenic and antibacterial qualities. It is extremely soft and silky, and highly absorbent. The GSM on bamboo towels doesn’t need to be as high as on cotton towels because of bamboo’s superior absorbency.


Cotton is a natural fibre. Pure Zone towels are generally made with combed cotton fibres, which prepares the towels for washing by removing xcess fluff.

Standard Towel Sizes

Towel sizes are approximates and can vary slightly. Towels weight is measured in grams per square metre (gsm). Pure Zone’s towels ranges vary from 500gsm to 800gsm.

Bath Sheet 90 x 150cm Bath Towel 70 x 140cm Hand Towel 40 x 70cm Bath Mat 70 x 90cm Face Washer 33 x 33cm
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