Buyers Guide Towels

What Makes Environmentally Friendly Towels So Soft?

There’s nothing better than stepping out of the shower with a fresh, fluffy towel ready to get wrapped up in, especially when you know it’s good for the environment too. Here’s everything you need to know about sustainable yet luxuriously soft towel options and how to pick the right ones for your family.

A Range Of Natural Fibres

Pure Zone towels come in Cotton and Bamboo fibres. Both are extremely soft and absorbent.

CARE INSTRUCTIONS: We recommend using a minimal amount of gentle washing detergent when washing Towels as too much detergent can decrease softness and alter the absorbency of the Towels too. We do not recommend using fabric softeners either, as they can coat the fibre of the Towel and reduce the overall absorbency. We recommend tumble drying on a gentle, cool setting to help keep towels soft.


Towels have the option for a looped, zero-twisted, single-twisted or low-twist yarn, all are different ways of weaving the yarn.

Inferior cotton yarns are twisted multiple times to allow the material to be strong enough to weave, whereas for high quality fibres a low twist count can be used. This is because these fibres, as well as being naturally soft, are also naturally strong.

The variation in the twist creates the unique feel for each range.


A towel’s weight is measured in grams per square metre, or GSM for short. This number tells you the weight of the towel. Pure Zone Towels are available in a range from 480 to 800 GSM.

Higher GSM generally means a thicker, more absorbent luxurious Towel. Although our 100% Natural Bamboo Towels have a much lighter feeling compared to their cotton equivalent, while maintaining equal absorbency and quick-drying benefits in a lighter weight option.

All towels in between a 480 and 800 GSM range are premium quality towels. It's all about finding the right towel for you. A 480 GSM Towel will be a bit lighter and quicker to dry than an ultra-thick, plush 800 GSM Towel. So if you enjoy that feeling of being wrapped in a thick fluffy towel, a higher GSM is for you.

What are my fabric options?


Natural Bamboo Fibres are silky-soft to touch, and have a superior absorbency compared to Cotton. They are lighter in weight (GSM) compared to our Cotton Towels, but equally quick-drying. Bamboo is also naturally Hypoallergenic and Antibacterial.


Cotton is a natural fibre. Pure Zone Towels are generally made with Combed Cotton fibres, which prepares the towels for washing by removing excess fluff.

Bamboo Cotton

Bamboo Cotton is a premium blend of two natural materials – Bamboo and Cotton – which makes luxuriously soft Towels with a thick, comfortable feel.

Egyptian cotton

Egyptian Cotton has extra long, fine fibres which allow for a higher thread count and provide superior softness, breathability and absorbency.

Towel Sizes

*Towel sizes are approximates and can vary slightly.

Bath Sheet 90cm x 150cm
Bath Towel 70cm x 140cm
Hand Towel 40cm x 70cm
Face Washer 33cm x 33cm
Bath Mat 60cm x 90cm

Why Our Customers Love Our Towels

fabulous sheets!

Thrilled to jump into bed and feel so cosy, fabulous sheets! Have a few pairs of bamboo sheets but Pure Zone will certainly be my 'go to' now!

- Trisch
The softest sheets I have ever slept in

This is my second bamboo sheet set from Pure Zone. They wash beautifully and don't require any ironing. Happy to recommend 100%, you won't regret it.

- Joyce F.
Lovely bamboo sheets

There is no better way to describe these luxurious bamboo sheets. They are so soft and smooth for people with sensitive skin.

- Valerie M.

My first dive into bamboo bedsheets and I 100% approve and recommend for those that do sweat a lot overnight. They are super cooling and dry SO quick. I love it.

- Bonaly N.
Best Linen Ever!

“Organic dyed cotton sheet set and quilt cover. Fantastic soft, natural feel. Cool, beautiful linen! Pure Zone service always excellent with a nice personal touch. Thanks!”

- Deb E.
Quilt Has Been A Lifesaver

The sheets are a dream to sleep in and I no longer have constant night sweats. In the summer months I’ve always used a throw blanket until now - upgrading to the quilt has been a lifesaver.

- Rebecca D.

These bamboo sheet sets are just divine 😍 excellent quality & fit. They're just perfect, very happy

- Karen L.
Cool And Comfortable

I am a hot sleeper and these sheets have helped keep me cooler at night. They are soft and have washed well so far. I bought one set and after trying them bought another. I definitely recommend them for hot sleepers.

- Rosa D.

Best Selling Towels


Still need more help or advice on Towels?

Reach out to our Customer Service team and we can talk you through all the options and give advice on which is the right choice for you.