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Spring Style Story: Lightweight, Layered, Loved – Why We’re Obsessed With Coverlets Spring Style Story: Lightweight, Layered, Loved – Why We’re Obsessed With Coverlets
by Lisa Levi September 25, 2025

Spring invites change into our bedrooms, and this season the coverlet is back in the spotlight. Once regarded as “Granny chic,” coverlets are now one of the most versatile and stylish layering pieces you can have. Our new reversible Coverlet Sets pair beautifully with your favourite Sheets, offering countless looks through Spring, Summer, Autumn and Winter. Want help styling? Reach out to our team or find inspiration via our Instagram.

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Winter Style Story. A Season of Texture, Warmth, and Stillness Winter Style Story. A Season of Texture, Warmth, and Stillness
by Lisa Levi August 13, 2025

This Winter, Pure Zone embraces the season’s quiet stillness with rich tones, layered textures, and natural fabrics designed for comfort that lasts beyond the cold months. From plush 500GSM Cotton towels that move effortlessly through bathroom, kitchen, and laundry, to reversible Vintage Cotton Quilt Covers and stone-washed Organic Bamboo bedding that soften beautifully over time, every piece is created to be used, loved, and lived in. Thoughtful, timeless, and multipurpose, our Winter collection invites you to refresh your home with small, meaningful additions that bring lasting warmth, texture, and calm.

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The Surprising Link Between Bedding and Sleep Quality – Our Top Tips For Winter Sleep The Surprising Link Between Bedding and Sleep Quality – Our Top Tips For Winter Sleep
by Lisa Levi June 16, 2025

Winter is the perfect time to lean into self-care and embrace the art of hibernation. But if you're still tossing and turning at night, your bedding could be to blame. From the quilt you snuggle under to the sheets against your skin, the fibres, layers and materials you choose can make all the difference. In this post, we explore how to create the ultimate Winter sleep sanctuary with breathable fabrics, temperature-regulating quilts, and cloud-soft layers that support deep, restorative sleep. Say goodbye to restless nights and hello to waking refreshed.

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Back to Our Roots: The Heritage of Pure Zone's Plant-Dyed Bedlinen. Back to Our Roots: The Heritage of Pure Zone's Plant-Dyed Bedlinen.
by Lisa Levi November 20, 2024
At Pure Zone, every collection we create is part of a legacy—a story of sustainability, craftsmanship, and family heritage. With the launch of our new Plant-Dyed bedlinen collection, we’re celebrating a return to our roots. To explore this journey, we sat down with Peter Hoffmann, who first founded Pure Zone's mission of eco-friendly bedding in the 1980s. Now led by his daughter, Lisa, Pure Zone has remained a family business dedicated to quality and sustainability, staying true to the principles Peter instilled.
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Spring Style Story; Sustainable, Seasonal Refresh - Introducing Pure Zone’s New Bedding Collections. Spring Style Story; Sustainable, Seasonal Refresh - Introducing Pure Zone’s New Bedding Collections.
by Lisa Levi September 11, 2024
Whether you’re looking to create a minimalist oasis or a cosy retreat, refreshing your bedroom doesn’t have to be complicated. With Pure Zone’s latest sustainable collections, you can achieve an effortlessly stylish and healthy space.
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10 Sustainable Ways to Upcycle the Pure Zone Self-Fabric Bags 10 Sustainable Ways to Upcycle the Pure Zone Self-Fabric Bags
by Lisa Levi July 24, 2024
Here at Pure Zone, we’ve committed ourselves to operating our business in a way that not only creates healthy, happy homes for you, but also considers the impact of what we send out on the environment. Here are 10 creative ways to repurpose our self-fabric bags that our Bamboo bedlinens come beautifully packaged in.
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