Blog

Everyday Essentials; Introducing Our New Plush Towel Collection and Why GSM Matters For Your Comfort And Style. Everyday Essentials; Introducing Our New Plush Towel Collection and Why GSM Matters For Your Comfort And Style.
by Lisa Levi May 23, 2025

Introducing our new plush towel collection, crafted from 100% Premium Cotton, designed with elevated textures, and made to wrap you in softness every day. With bold new patterns, a higher GSM for ultimate absorbency, and a larger hand towel size for extra styling versatility, these towels are anything but ordinary. Discover why GSM matters, how cotton compares to bamboo, and how to choose the right towel for your lifestyle.

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What Motherhood Has Taught Us. Life Lessons from the Pure Zone Team What Motherhood Has Taught Us. Life Lessons from the Pure Zone Team
by Lisa Levi May 07, 2025

Discover heartfelt lessons from the mums of Pure Zone, on love, rest, home, and motherhood. A beautiful Mother’s Day tribute from our team to yours.

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Spring Style Story; Sustainable, Seasonal Refresh - Introducing Pure Zone’s New Bedding Collections. Spring Style Story; Sustainable, Seasonal Refresh - Introducing Pure Zone’s New Bedding Collections.
by Lisa Levi September 11, 2024
Whether you’re looking to create a minimalist oasis or a cosy retreat, refreshing your bedroom doesn’t have to be complicated. With Pure Zone’s latest sustainable collections, you can achieve an effortlessly stylish and healthy space.
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Our New All Seasons ‘3-in-1’ Bamboo Quilt Is A Game Changer For Year-Round Comfort Our New All Seasons ‘3-in-1’ Bamboo Quilt Is A Game Changer For Year-Round Comfort
by Lisa Levi July 03, 2024
The NEW All Season ‘3-in-1’ Bamboo Quilt is finally here.  Designed specifically for the diverse Australian climate, this quilt offers unparalleled comfort, extensive health benefits and versatility, ensuring the perfect night's sleep all year round without having to purchase multiple Quilts. 
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WINTER Style Story -  Warmth Redefined: New Textures and Cosy Layers WINTER Style Story - Warmth Redefined: New Textures and Cosy Layers
by Lisa Levi June 12, 2024
Winter is more than just a time of year; it's a feeling. As the crisp air rolls in and the days grow shorter, we find ourselves spending more time indoors and there's a natural longing to create warm, inviting sanctuaries out of our bedrooms and living spaces. Our New Season range really captures the essence of the season - it’s all about textures, cosy layers and good quality sleep.
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The Coverlet - Everything You Need To Know and Why You Need One In Your Life The Coverlet - Everything You Need To Know and Why You Need One In Your Life
by Lisa Levi April 10, 2024
We know how busy life can get so when we tell you this item is going to save you precious time (and money) as well as being stylish and functional, you know we’re onto a good thing. Say hello to our New Season Coverlet range!
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