Tactile textures are having a real moment in bathrooms right across Europe, and now they are making their way into Australian homes too. From airy Waffle weaves to plush Cotton Terry, layered textures bring depth, warmth, and an instant lift to your everyday routine.
At Pure Zone, we believe a healthy and happy home starts with the small things you use daily. Towels are one of them. Natural fibres, thoughtful design, gentle colours, and sustainable comfort all rolled into something you reach for every morning and every night.
With so many beautiful textures in our new Cotton Towel Collections, choosing a favourite might actually be the hardest part.
Let’s explore each texture story.
Texture transforms a space. It brings softness, visual interest, and that calm sensory feeling you want in a bathroom. Different weaves offer different benefits and when you start layering them together, your bathroom instantly feels more styled, intentional, and soothing.
This season’s global trend is all about tactile living and the Europeans are leading the way. Waffle towels in particular are a standout and have been widely loved in European homes for their lightweight feel and quick drying design. Now they are finally having their moment here too.
Light, breathable and beautifully textured. Waffle towels have long been popular in European bathrooms and it is easy to see why. They dry quickly, feel airy on the skin and instantly add a design element to the room. Our New Cotton Waffle Terry Towels keep the signature honeycomb texture but add a gentle terry backing for extra absorbency and softness, making them just as practical by the pool or at the beach as they are in the bathroom.
These are the perfect towels for warm climates, busy households or anyone wanting to bring a European inspired texture trend into their home.
Made from 100% Cotton Waffle at 500GSM and available in this season’s most popular colour, Sage, as a Bath Towel (70x140cm) and Extra Large Hand Towel (50x100cm).
Soft, balanced, and timeless. The Soho Cotton Towel Collection is for those who love classic comfort without bulk. This collection has that familiar plush feel that makes stepping out of the shower a little moment of luxury every day.
Crafted from 100% Premium Cotton, with 500GSM Towels and a 750GSM Bath Mat, available as a Bath Sheet (90x150cm), Bath Towel (70x140cm), Large Hand Towel (50x90cm) and Bath Mat (60x90cm).
If you love a clean, calming bathroom, Broadway is made for you. This collection features a refined ribbed texture that looks intentionally styled while remaining understated. Available in three versatile colourways; Green, Stone and Grey, Broadway layers beautifully into any space and brings that effortless, minimalist look to life.
Effortless to layer, beautiful to look at and easy to live with.
Made from 100% Premium Cotton at 400GSM and available as a Bath Sheet (90x150cm), Bath Towel (70x140cm) and Hand Towel (40x70cm).
Ombre brings a modern, softly layered colour story into your bathroom, offering just enough visual interest while still feeling timeless and easy to pair with your existing pieces. A wonderful way to introduce colour into a neutral space or tie together a seasonal palette.
Made from 100% Premium Cotton at 500GSM, available as a Bath Sheet (90x150cm), Bath Towel (70x140cm), Large Hand Towel (50x90cm) and Bath Mat (60x90cm).
When you want that warm, sink in and relax feeling, Boston delivers. These towels are plush, absorbent, and perfect for anyone who loves that comforting, wrapped up in softness vibe.
Crafted from 100% Premium Cotton, with 500GSM Towels and a 750GSM Bath Mat, available as a Bath Sheet (90x150cm), Bath Towel (70x140cm), Large Hand Towel (50x90cm) and Bath Mat (60x90cm).
Mixing textures is part of the fun. You might choose a Cotton Waffle Terry Hand Towel for its European inspired style, a Boston Bath Sheet for that cloud like feel, or pair Broadway with Ombre for a gentle colour and texture lift.
There is no right or wrong combination which is why picking just one style can feel almost impossible. The beauty of towels is that they can be layered, swapped and restyled with ease.
If you love the feel of natural fibres, our Bamboo Towel Collections are another beautiful option to explore. Bamboo is naturally soft, incredibly absorbent, fast drying and wonderfully gentle on sensitive skin. The Bamboo Royalty Collection and Bamboo Marlo Towels blend Cotton and Bamboo for balanced strength and softness, while our Premium 100% Bamboo Towels deliver that velvety, ultra-smooth feel Bamboo is loved for. A lovely alternative if you’re looking to add even more natural comfort to your bathroom.
All of our Towel Collections are made with our Pure Zone philosophy of natural fibres, sustainable choices and creating a home that feels calm, comfortable and beautifully lived in.
If your bathroom is ready for a refresh, let texture lead the way.
All Pure Zone 100% Cotton and Waffle fabrics and 100% Bamboo fabrics have been awarded Standard 100 by OEKO-TEX Certification, meaning they have been independently tested for harmful substances and declared safe for everyday use in your home.
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