There’s something truly comforting about life’s small rituals. Like stepping out of a warm shower and wrapping yourself in a towel that’s soft, absorbent, and just feels right. At Pure Zone, we believe these everyday essentials should never feel ordinary, that they should bring a little luxury to your daily routine.
That’s why we are truly excited for you to experience our latest towel collection, crafted from plush, 100% Premium Cotton, with thoughtful design details to elevate any space. Whether you’re refreshing your guest bathroom or upgrading your everyday collection, these towels deliver on both comfort and style.
As the cooler months approach, these little comforts become even more important. Slower mornings, long hot baths and a beautifully soft towel is a simple way to bring that warmth into your home.
This is towel design, reimagined. Each of our new arrivals combines 100% Premium Cotton, Yarn-Dyed Jacquard or Terry textures, and elevated style that holds its own in any modern bathroom.
Monochrome done right. The New Soho Bathroom Towels feature a bold, graphic design with Premium Yarn-Dyed Terry Cotton fabrication, making a confident statement in your bathroom or guest room.
The New Boston Bathroom Towels offer neutral tones with a refined edge. The Yarn-Dyed Jacquard Terry Cotton fabrication brings subtle texture and a timeless finish to this elevated essential.
A gentle fade that feels anything but basic. The New Ombre Cotton Towels feature a Luxurious Yarn-Dyed Jacquard Terry Cotton construction with a rich gradient detail that adds a little extra to your daily routine.
All new styles are available as a Bath Sheet, Bath Towel, Large Hand Towel, and Bath Mat. One thoughtful design change in this range is a larger hand towel size, measuring 50x90cm instead of the standard 40x70cm. We did this because these stunning towels are made to be seen and we have a feeling our customers will want to show off the bold, unique patterns whether in a guest powder room or statement kitchen or laundry hand towel.
If you’ve ever wondered why some towels feel feather-light while others wrap you up like a warm hug, it comes down to GSM, or grams per square metre. It’s a measure of fabric density and a reliable guide to how thick, absorbent, and durable your towel will be.
As a simplified guide:
• Lower GSM (300–400): Lightweight, quick drying (making them great for gym bags or kids).
• Medium GSM (400–600): Plush, ideal for everyday use, absorbent without being too heavy.
• Higher GSM (600+): Ultra-plush, heavier feel and slower to dry.
Our new Plush 100% Premium Cotton Towel Collection sits comfortably in the 500 GSM range, offering the ideal balance of softness, absorbency, and drying time.
But we decided to step up the GSM game for the Bath Mats in the new range! These have been crafted at 750 GSM for an ultra-soft underfoot experience. We love that these have arrived just in time for the cooler months.
Not exactly. At Pure Zone, we work with both natural fibres across our range because each brings something different to the table.
Bamboo is light, breathable and beautifully soft. It’s especially perfect for humid climates and sensitive skin. Learn more about our Bamboo Range of Towels here.
(Pictured above you can see the soft and lightness of the 100% Bamboo range of towels.)
Our new 100% Premium Cotton on the other hand, offers a more structured handle, excellent absorbency, and that ‘classic plush towel’ feel.
(The New Soho Bathroom Towel Range)
Rather than one being better than the other, it’s about building a towel collection that works with your lifestyle and the season you’re in.
If you hadn’t yet discovered - we actually love both fabrications so much, it felt only natural to bring them together in two luxurious ranges.
Our Royalty Towel Collection (pictured below), combines 70% Bamboo with 30% Cotton and a 610 GSM. This range is hotel-luxe at its finest, sumptuously soft, highly absorbent whilst embodying all of Bamboo’s antibacterial and antimicrobial properties. It’s available in six timeless colours.
Prefer a textured feel? The Marlo Towel Collection (pictured below) combines 30% Bamboo with 70% Cotton and a 550 GSM. It features a low-twist construction for supreme softness, a modern border design, and is available in three contemporary hues.
Both ranges are eco-friendly, kind to sensitive skin, and perfect for elevating your everyday essentials game.
At Pure Zone, we always recommend washing your towels on their own before first use. To ensure the longevity of your 100% Premium Cotton towels, we suggest a cool to warm machine wash on a gentle to normal cycle. Avoid using fabric conditioner or detergents that contain softeners, as they can reduce the towel’s natural absorbency over time. For drying, either line dry in the shade with fresh air or tumble dry on a cool setting. Your towels will thank you with lasting softness and performance.
A great towel is more than just soft to the touch. It’s a hardworking essential that enhances your daily routine, adds subtle style to your space, and wraps you in comfort every single day. Whether you love the classic plushness of Cotton or the smooth, quick-drying feel of Bamboo, all of our towels are designed to elevate the everyday.
Ready to upgrade your bathroom basics this Winter? Shop the new arrivals now.
At Pure Zone, we believe safety should be standard. That’s why our 100% Premium Cotton towels and 100% Bamboo towel range have both achieved the internationally recognised Standard 100 Certification by OEKO-TEX® - an independent textile testing system for harmful substances.
This rigorous certification goes beyond organic growing practices and evaluates the finished textile, ensuring it’s free from substances that could pose a risk to human health. It’s our way of making sure that everything we design, whether for your bathroom, bedroom, or beach bag, meets the highest standards of quality, safety, and peace of mind.
Comments will be approved before showing up.
Spring invites change into our bedrooms, and this season the coverlet is back in the spotlight. Once regarded as “Granny chic,” coverlets are now one of the most versatile and stylish layering pieces you can have. Our new reversible Coverlet Sets pair beautifully with your favourite Sheets, offering countless looks through Spring, Summer, Autumn and Winter. Want help styling? Reach out to our team or find inspiration via our Instagram.
The humble flat sheet, hotel hero or unnecessary extra? For some, it’s a must-have layer of comfort, style, and freshness. For others, it’s just fabric that ends up twisted at the end of the bed. From creating that five-star hotel look to simplifying your wash routine, we explore both sides of the flat-sheet debate. At Pure Zone, we believe your bedding should work for your lifestyle, which is why our ranges give you the choice, with or without a top sheet.
This Winter, Pure Zone embraces the season’s quiet stillness with rich tones, layered textures, and natural fabrics designed for comfort that lasts beyond the cold months. From plush 500GSM Cotton towels that move effortlessly through bathroom, kitchen, and laundry, to reversible Vintage Cotton Quilt Covers and stone-washed Organic Bamboo bedding that soften beautifully over time, every piece is created to be used, loved, and lived in. Thoughtful, timeless, and multipurpose, our Winter collection invites you to refresh your home with small, meaningful additions that bring lasting warmth, texture, and calm.
