Creating colour from plants is a unique process called Plant Dyeing. You select the right herbs, plants or vegetables that have an excellent degree of colour fastness and then extract the pigment to create a natural dye. This process originated back in early China. As time moves on, the basic principles of this ancient practice along with modern technology, assists to achieve a superior result and a completely chemical-free process.

The Pure Zone Plant Dyed 100% Organic Cotton Bedlinen and Towel Range feature four available colours in Bedlinen and five colours in Towels, which have been derived carefully from a range of herbs and plants. Below is the list of herbs, plants and vegetables used to create each colour in Bedlinen and Towels.

Pink in Bedlinen: Safflower and Madder (Chinese name: Hong Hua and Qian Cao) The function of these herbs assist with lower levels of inflammation, skin sensitivity and Madder’s roots make a bright red dye that does not fade.
Blue in Bedlinen: Radix (Chinese name: Ban Lan Gen) The function of this herb assists with regulating body temperature.
Green in Bedlinen: Tumeric and Radix (Chinese name: Jiang Huang and Ban Lan Gen) The function of these herbs assist with stagnation of Qi and Stasis, clearing blood, detoxifying and encouraging rest.
Grey in Bedlinen: Myrobalan and Tea (Chinese name: He Zi and Cha Ye) The function of these herbs are hypoallergenic and assist in keeping the body cool, assisting with temperature control when sleeping.

Ecru in Towels: Chestnut Shell (Chinese name: Banli Ke). There are multiple health benefits of this herb ranging from anti-ageing, healthy skin and increased energy levels.
Blue in Towels: Indigowood Leaf (Chinese name: Da Qing Ye). The function of this herb helps to regulate body temperature and reduce heat.
Green in Towels: Silkworm extract (Chinese name: Can Sha). The function of this herb is to warm the blood and body.
Pink in Towels: Herbal Shellac (Chinese name: Zi Jiao). The function of this herb is for colouring. Herbal Shellac is a natural resin and can assist in creating light colours.
Tan in Towels: Tea Tree Fruit (Chinese name: Chashu Guo). The function of this herb is to help reduce blood pressure, creating a calming effect.
The health benefits are plentiful, ranging from anti-bacterial, hypo-allergenic and a truly healthier product for you and your home.

Comments will be approved before showing up.
Before the December rush begins, there’s something beautifully calm about getting organised now. At Pure Zone, we believe in conscious gifting that brings comfort and joy to the everyday. From sun-soaked Beach Towels and sand-free Carry All Bags to soft Vintage Cotton Quilt Covers and luxurious Bamboo Robes, our Summer Gift Edit is filled with sustainably crafted favourites designed to inspire calm, colour, and care in every home.
Spring invites change into our bedrooms, and this season the coverlet is back in the spotlight. Once regarded as “Granny chic,” coverlets are now one of the most versatile and stylish layering pieces you can have. Our new reversible Coverlet Sets pair beautifully with your favourite Sheets, offering countless looks through Spring, Summer, Autumn and Winter. Want help styling? Reach out to our team or find inspiration via our Instagram.
The humble flat sheet, hotel hero or unnecessary extra? For some, it’s a must-have layer of comfort, style, and freshness. For others, it’s just fabric that ends up twisted at the end of the bed. From creating that five-star hotel look to simplifying your wash routine, we explore both sides of the flat-sheet debate. At Pure Zone, we believe your bedding should work for your lifestyle, which is why our ranges give you the choice, with or without a top sheet.
Summery Gift Guide – Light, Bright and Thoughtful
Spring Style Story: Lightweight, Layered, Loved – Why We’re Obsessed With Coverlets
Top Sheet Or Not? The Bed-Making Question That Divides Us All