At Pure Zone, we believe Summer style should be as light on the Earth as it is joyful to wear and use. This season we’re excited to share some of our newest pieces from the Summer Collection, thoughtfully crafted with sustainability in mind. From recycled materials to durable, long-lasting designs, our latest range includes everything you need to embrace the essence of Summer. Discover lightweight, functional towels, breezy sustainable throws and statement beach bags, perfect for effortless style at home or on your next Summer adventure.
Our innovative Sand Free Towels are still a customer favourite. Lightweight, quick-drying, and designed to leave the beach where it belongs – not in your car! This season we’ve added the luxurious new Sand Free Waffle Towels to the range, with a tactile Waffle texture, they are thicker than our originals - super soft with a premium finish making them extra gentle for sensitive skins.
(The Sand Free Waffle Beach Towel in Poppy.)
(The Sand Free Waffle Beach Towel in Zebra with the Beach Tote Carry Bag - Aqua and Olive Stripe.)
Discover the timeless charm and versatility of our Cotton Fouta Towels, inspired by traditional Turkish and Hammam designs from the Mediterranean. We’ve added four new beautiful styles to the range. Crafted from premium, soft and breathable 100% Cotton, these lightweight towels are as functional as they are stylish. Perfect for the beach, bath, picnics, or worn as a sarong or scarf, they’re a must-have for sunny days and spontaneous adventures. The open weave makes them highly absorbent yet quick-drying. Fouta Towels are also ideal for travel, folding compactly to fit into your beach bag or suitcase.
(The Cotton Fouta Juno Stripe Towel in Blue.)
(The Cotton Fouta Bronte Stripe Towel in Pink.)
Finding it hard to narrow down your choice? We get it - we love them all for different reasons. So, we’ve created a fantastic Beach Towels Buyers Guide for style, size and fabric comparisons to help you choose the right one for you.
For those balmy evenings spent relaxing at home, our new Slub Throws bring effortless texture and coziness to your space. In two new stunning seasonal colours; they are crafted with a soft, textured Cotton weave, perfect for adding an airy layer to your lounge or bedroom this season. The Slub Weave fabric is defined by its intentionally irregular, raised texture, created with uneven yarns for a unique, elevated hand feel and tactile appeal. Lightweight, stylish, and oh-so-comfortable.
Our new season consciously created Cotton Throws crafted from 100% recycled Cotton, bringing together sustainability and effortless Summer style. Designed to add a touch of relaxed charm to any space, these throws are perfect for layering on your couch, dressing up your bed, or spreading out for a park or beach picnic. Featuring fresh, seasonal colours and versatile designs, they’re as practical as they are beautiful.
(All in the details, the new Luca Premium Cotton Throw in Teal.)
(The Classic Andie Check Premium Cotton Throw in Yellow.)
(The stunning detailing of the The new Quinn Premium Cotton Throw in Aqua.)
(The new Luca Premium Cotton Throw in Teal, also comes in Rust.)
New to Pure Zone, our range of Beach Bags and Tote Bags. Designed for the Australian Summer with Sand Free fabrication. The range includes 3 size options in five vibrant colourway designs to choose from. Spacious and practical they are perfectly sized to carry all your beach or poolside essentials—think towels, snacks, suncream and more. Whether you’re heading to the beach, lounging poolside, or strolling through the markets, we have a feeling you’ll be reaching for these Totes all Summer long.
(The Beach Large Carry All Bag in Tropicana.)
(Colour pop details of the Beach Tote Carry Bag in Aqua and Olive Stripe.)
For us here at Pure Zone, Summer is about embracing colour, playing with texture, and surrounding yourself with pieces that make you feel good. The new additions to our Summer Collection are designed to celebrate the season’s joy while staying true to what matters most—quality, style, and sustainability.
So whether you’re layering up with soft, breezy throws, drying off with vibrant towels, or stepping out with bold accessories, let the prints, colours, and textures of our collection inspire your own Summer.
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Spring invites change into our bedrooms, and this season the coverlet is back in the spotlight. Once regarded as “Granny chic,” coverlets are now one of the most versatile and stylish layering pieces you can have. Our new reversible Coverlet Sets pair beautifully with your favourite Sheets, offering countless looks through Spring, Summer, Autumn and Winter. Want help styling? Reach out to our team or find inspiration via our Instagram.
The humble flat sheet, hotel hero or unnecessary extra? For some, it’s a must-have layer of comfort, style, and freshness. For others, it’s just fabric that ends up twisted at the end of the bed. From creating that five-star hotel look to simplifying your wash routine, we explore both sides of the flat-sheet debate. At Pure Zone, we believe your bedding should work for your lifestyle, which is why our ranges give you the choice, with or without a top sheet.
This Winter, Pure Zone embraces the season’s quiet stillness with rich tones, layered textures, and natural fabrics designed for comfort that lasts beyond the cold months. From plush 500GSM Cotton towels that move effortlessly through bathroom, kitchen, and laundry, to reversible Vintage Cotton Quilt Covers and stone-washed Organic Bamboo bedding that soften beautifully over time, every piece is created to be used, loved, and lived in. Thoughtful, timeless, and multipurpose, our Winter collection invites you to refresh your home with small, meaningful additions that bring lasting warmth, texture, and calm.
