At Pure Zone, we believe Summer style should be as light on the Earth as it is joyful to wear and use. This season we’re excited to share some of our newest pieces from the Summer Collection, thoughtfully crafted with sustainability in mind. From recycled materials to durable, long-lasting designs, our latest range includes everything you need to embrace the essence of Summer. Discover lightweight, functional towels, breezy sustainable throws and statement beach bags, perfect for effortless style at home or on your next Summer adventure.
Our innovative Sand Free Towels are still a customer favourite. Lightweight, quick-drying, and designed to leave the beach where it belongs – not in your car! This season we’ve added the luxurious new Sand Free Waffle Towels to the range, with a tactile Waffle texture, they are thicker than our originals - super soft with a premium finish making them extra gentle for sensitive skins.
(The Sand Free Waffle Beach Towel in Poppy.)
(The Sand Free Waffle Beach Towel in Zebra with the Beach Tote Carry Bag - Aqua and Olive Stripe.)
Discover the timeless charm and versatility of our Cotton Fouta Towels, inspired by traditional Turkish and Hammam designs from the Mediterranean. We’ve added four new beautiful styles to the range. Crafted from premium, soft and breathable 100% Cotton, these lightweight towels are as functional as they are stylish. Perfect for the beach, bath, picnics, or worn as a sarong or scarf, they’re a must-have for sunny days and spontaneous adventures. The open weave makes them highly absorbent yet quick-drying. Fouta Towels are also ideal for travel, folding compactly to fit into your beach bag or suitcase.
(The Cotton Fouta Juno Stripe Towel in Blue.)
(The Cotton Fouta Bronte Stripe Towel in Pink.)
Finding it hard to narrow down your choice? We get it - we love them all for different reasons. So, we’ve created a fantastic Beach Towels Buyers Guide for style, size and fabric comparisons to help you choose the right one for you.
For those balmy evenings spent relaxing at home, our new Slub Throws bring effortless texture and coziness to your space. In two new stunning seasonal colours; they are crafted with a soft, textured Cotton weave, perfect for adding an airy layer to your lounge or bedroom this season. The Slub Weave fabric is defined by its intentionally irregular, raised texture, created with uneven yarns for a unique, elevated hand feel and tactile appeal. Lightweight, stylish, and oh-so-comfortable.
Our new season consciously created Cotton Throws crafted from 100% recycled Cotton, bringing together sustainability and effortless Summer style. Designed to add a touch of relaxed charm to any space, these throws are perfect for layering on your couch, dressing up your bed, or spreading out for a park or beach picnic. Featuring fresh, seasonal colours and versatile designs, they’re as practical as they are beautiful.
(All in the details, the new Luca Premium Cotton Throw in Teal.)
(The Classic Andie Check Premium Cotton Throw in Yellow.)
(The stunning detailing of the The new Quinn Premium Cotton Throw in Aqua.)
(The new Luca Premium Cotton Throw in Teal, also comes in Rust.)
New to Pure Zone, our range of Beach Bags and Tote Bags. Designed for the Australian Summer with Sand Free fabrication. The range includes 3 size options in five vibrant colourway designs to choose from. Spacious and practical they are perfectly sized to carry all your beach or poolside essentials—think towels, snacks, suncream and more. Whether you’re heading to the beach, lounging poolside, or strolling through the markets, we have a feeling you’ll be reaching for these Totes all Summer long.
(The Beach Large Carry All Bag in Tropicana.)
(Colour pop details of the Beach Tote Carry Bag in Aqua and Olive Stripe.)
For us here at Pure Zone, Summer is about embracing colour, playing with texture, and surrounding yourself with pieces that make you feel good. The new additions to our Summer Collection are designed to celebrate the season’s joy while staying true to what matters most—quality, style, and sustainability.
So whether you’re layering up with soft, breezy throws, drying off with vibrant towels, or stepping out with bold accessories, let the prints, colours, and textures of our collection inspire your own Summer.
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Introducing our new plush towel collection, crafted from 100% Premium Cotton, designed with elevated textures, and made to wrap you in softness every day. With bold new patterns, a higher GSM for ultimate absorbency, and a larger hand towel size for extra styling versatility, these towels are anything but ordinary. Discover why GSM matters, how cotton compares to bamboo, and how to choose the right towel for your lifestyle.
Discover heartfelt lessons from the mums of Pure Zone, on love, rest, home, and motherhood. A beautiful Mother’s Day tribute from our team to yours.
You’ve heard that higher thread count means better quality, but is that really true? While thread count plays a role, it’s not the full story. The real magic lies in the fabric itself. From the silky softness of Bamboo to the timeless crispness of Cotton (and everything in between), we’re breaking down what truly makes bedlinen luxurious, so you can choose the best sheets for your sleep style.
