GD About

We're an Australian family brand with deep roots

We are proud to be a family owned and operated business for over 35 years. Textile manufacturing is in our blood, spanning back three generations.

Pure Zone is by Australians, for Australians. Our Products are designed in Australia and influenced by what Australians like and how they live. We have an intimate understanding of the Australian customer which allows us to monitor world trends and adapt them to the Australian marketplace, state by state, delivering the look you want in your home, with the fabrics you need to have a healthier lifestyle.

We love to hear from you. Our nimbleness and close relationships with our factories allow us to create bespoke collections based on what we hear from you.

We're committed to quality and innovations

We're all about natural fibres, for a healthier home. Our products are made with natural fibres to enhance comfort and breathability. Where possible we use the purest materials and are always transparent if any blends are used. Our Textiles are made to last. Attention to detail is paramount throughout our design and manufacturing process. Each Pure Zone product is rigorously tested in Australia, by us, before packaging stages.

We work closely with modern, high tech and reputable partner factories to create thoughtful textile innovations using natural materials such as Cotton, Bamboo and Tencel. Our Factories help us find ways to deliver natural quality products that perform, without compromise.

Affordable prices

We have a longstanding, dedicated team of staff who are considered part of the Pure Zone family. They have grown with the business. Our factories are an extension of our family too. We have been working closely with many of them since the very beginning and have built strong, trusted partnerships, based on honesty and mutual respect. They share the Pure Zone vision and the commitment to the highest quality.

We respect our partners

Being independently owned allows us to provide the best prices to our customers. We work directly with manufacturers and pass on the savings to you. We have no middle man. This is how we make high quality homewares without the sky high pricing.

Happiness from start to finish

Our aim is to provide happiness with ease from start to finish. We offer you the latest contemporary designs and colours, to help you embellish your home with ease.

Our Pure Zone Retail Stores provide a stress-free and positive customer experience. We have helpful Store Assistants that have been with Pure Zone for many years and genuinely care. We encourage you to play, create and experiment to make your very own Pure Zone. However, for those that prefer to shop in the convenience of your home, we have a user-friendly online shopping experience with streamlined fast delivery, and of course, easy returns.

This Pure Zone experience continues as you take it home. We create easy care products that look great, feel great and wash well to last the test of time. We value each customer and would love to hear from you. If there's any way to improve our service, please stay in touch.

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